How to share a custom report in Google Analytics

It's not as simple as just copying and pasting the URL from your browser's address bar. But it's almost that simple. Here's how to share a custom report in Google Analytics.


Custom reports in Google Analytics are an incredibly powerful tool that allows for great flexibility to slice and dice your web site data in ways that are unique to your business goals and needs. If you’re looking how to share a custom report in Google Analytics, read on.

Once you’ve set up your custom report, you’ll probably want (or need) to share it with others within your organization. However, sharing a custom report in Google Analytics isn’t quite like sharing other content in your web browser.

At first, you might be tempted to just copy the URL from the address bar and then paste it into an email, Skype, Slack, etc. But when the person you sent this to tries to click on the link, they won’t get the report.

Instead, go to the Customization tab and find the report that you want to share.

Next, look in the far right column and click on the button labeled Actions and then click Share.

In the modal dialog that appears, select “Share template link” and click Share. This will give you a shareable URL that you can copy and paste to share with your colleagues.

Keep in mind that if your company has more than one profile in Google Analytics, you will want to make sure that anybody who uses your custom report, applies it to the same profile that you used to create it. If not, the data you get may not match the data others with the same report get.